Released on: March 5, 2008, 9:10 am

Press Release Author: Blane Perun

Industry: Internet & Online

Press Release Summary: Online diamond wholesaler Shenoa & Company understands the
mantra of 100% customer satisfaction and education is paying dividends with a huge
jump in sales.

Press Release Body: New York, NY / March 5, 2008 - Shenoa & Company, is enjoying a
big return on their investment. Several weeks back, we detailed the different bench
marks and touch points that Shenoa Diamonds was putting into action so that they can
maintain and increase their market share during these turbulent economic times.
"One of our biggest goals is to increase the knowledge of our clients and staff
which will significantly increase sales, specifically repeat sales," notes Scott
Cowan, COO of Shenoa & Company.
Team Shenoa has slowly blended the necessary action items that are needed to
accomplish this initiative. "The goal of education will be an ongoing initiative
that will have to be adaptable to our core mission and executable with the staff and
resources available," comments Blane Perun, VP of Online Marketing.
The mission is more than increasing sales. The idea of just going for the dollars is
a short-sided trap that a lot of companies have fallen into. Shenoa and Company is
using their savvy marketing team to launch several new strategies that will enable
Shenoa to increase new sales but more importantly, continuing to increase the number
of sales from existing clients.
One of the strategies that Shenoa and Company is seeing great results is the
continued education of customers and clients. "Our staff has/will be given ongoing
training on all the best practices and information, needed to assist customers to
make an informed decision. This process instills confidence in the sales staff,
which in turn gives the client the security and knowledge to make an informed
purchase," explains, Scott Cowan, COO of Shenoa & Company.
Shenoa & Company is working feverishly to take this knowledge transfer, one step
further. As anyone knows, it's easier to increase sales by repeat business. " We
have seen a real surge in repeat sales over the last few months. This is a direct
result of talking and understanding our customers to find out their likes and
dislikes, and give us the positive and more importantly the negative feedback so
that Shenoa & Company can reach the next level!" exclaims Blane Perun, VP of Online
Marketing.

About Shenoa: Founded in 1980, Shenoa and Company is one of the fastest growing
online retailers of certified diamonds and jewelry. With photos, drop down menus
and special features, the Shenoa Web site makes it easy and affordable to shop for
jewelry.



Web Site: http://www.shenoadiamonds.com

Contact Details: Contact: Blane Perun, Shenoa and Co.
Email: bperun@shenoa.com
Phone: (866) 743-9268
Web site: www.shenoadiamonds.com